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”The Mountains Are Calling” Design Dropping Feb. 2

“The Mountains Are Calling” Design Dropping Feb. 2

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My name is Jake Hounshell and I grew up in Raleigh, North Carolina. I graduated from the University of South Carolina in May, 2019 with a double major in Business Management (entrepreneurship) and Finance. 

I have always had a dream to start a business, so I decided to build a collection of hand-picked vintage hats and start selling them while job searching after college. It all started with just $750 of graduation money going into my first hat order, followed by creating the Shells Vintage social media pages and website. With my passion for sports, love for vintage headwear, and my nickname "Shell", Shells Vintage Hat Co. was born on August 2, 2019.

Since growing the business through buying and selling vintage hats, I have ventured into designing my own hats that express customer’s home states, teams, and interests in vintage style. My designs are inspired by all of the vintage hats from the 80s, 90s, and 00s that I have sold.

I currently reside in Raleigh, North Carolina, and I have been running Shells Vintage Hat Co. full time since July of 2021. I am passionate about finding my customers hats that meet their personal requests, as well as building a personally selected collection of vintage hats. 

My advice to anyone who wants to start a business is to START NOW and have a plan. You don’t have to have a new idea, just a better take on an existing one. The biggest risk in life is not taking any risks. If there is something you are passionate about and you have a unique skill set, use it to your best advantage and be your own boss!

- Jake
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